August 17, 2020
Sinking Ship Entertainment is thrilled to announce a new toy deal for its Emmy award-winning series DINO DANA with the educational toy company Safari Ltd®. Safari Ltd® is a leading manufacturer of innovative and educational toys, specializing in authentic, hand-painted figures. Its mission is to teach children the importance of nature and conservation through the joy of play. Sinking Ship deal will see Safari Ltd® launching two dinosaur figures this holiday season on Amazon.com as well as a collaboration on future items.
“We are honored to be partnered with such a legendary production company like Sinking Ship and we are thrilled to bring Dino Dana toys to the market!” says Kevin Idoni, Director Of Ecommerce. “Dino Dana is one of the best outlets for kids to learn about dinosaurs today, and Sinking Ship’s passion to expand on this education with dinosaur figurines was a no brainer for us, we cannot wait to get started!”
“We are excited to be working with the Safari Ltd. team on this new partnership” says Kate Sanagan, Head of Sales and Distribution. “Their excellent reputation and experience in the educational toy space was a big draw for us, and we think they are the perfect choice to bring Dino Dana dinosaur toys into the world.”
The Safari deal comes on the heels of the earlier news that the Dino Dana Field Guide, published in May 2020, hit a number #1 bestseller status in a few Amazon categories. The Dino Dana brand has been growing steadily, most recently with the launch of Season 4 and feature film.
About Safari Ltd.
Since 1982, Safari Ltd. has been on a mission to manufacture toys that educate children about the importance of nature and its conservation through the joy of play. For these past 35 years, Safari Ltd. has fostered curiosity and imagination in children around the world. Safari Ltd. highly values the artistic process behind their unique toys. Their sculptors and artists meticulously research every animal’s anatomy prior to creating a lifelike model. Each product is then manufactured and delicately painted. No two Safari Ltd® figures are exactly alike, each enjoys its own unique artistic touches! Safari Ltd. has earned accolades from educators, families, parents, writers, therapists and industry leaders who all agree that Safari Ltd.’s toys strengthen developmental skills and ignite imaginative play!
About Sinking Ship Entertainment
Sinking Ship Entertainment is an award-winning production, distribution and interactive company specializing in family and kids’ live action and CGI blended content. Since opening its doors in 2004, Sinking Ship has produced over 500 hours of content, and through their globally recognized in-house distribution division, has sold to over 200 countries internationally. The company has rapidly earned a global reputation for high quality, groundbreaking original series and companion interactive experiences. Overall, Sinking Ship has won 21 Daytime Emmy® Awards and a variety of other international awards including Canadian Screen Awards, Youth Media Alliance Awards, Fan Chile Awards, Parents Choice Awards, the Shaw Rocket Prize, and the Prix Jeunesse International. In addition to production, Sinking Ship operates a cutting edge VFX and Interactive Studio, creating multi-platform digital experiences and interactive content for audiences around the world. The Toronto-based company is home to over 175 shipmates.
For more information please contact Kate Sanagan at email@example.com